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A website redesign can enhance customer service by offering quick links to important areas such as claims, resources, quotes, certificates, and more. An organized FAQ section and intuitive navigation can also help customers find information quickly, improving their experience.
Gone are the days when social media wasn’t an essential part of your business marketing plans. Modern agencies need to find customers across all digital channels, including LinkedIn, Facebook, Instagram, and more.
Client retention is critical to your continued success. A robust email marketing program can showcase your experience and build trust but can also help you round accounts, write new business, and keep the lines of communication open.
Adding content to your site regularly can help you establish trust with potential customers, signaling reliability and expertise. Well written unique content can also signal to the search engines that you are the local agency they should feature when consumers ask questions.
Of website visitors will stop engaging if the design, layout, or content of a site is unattractive. A significant percentage of users judge the credibility of a business based on its website design.
Adobe
Of users will not return to a website if they have a poor user experience. Ensuring a seamless, user-friendly online experience is crucial to keep customers engaged and satisfied.
Gomez Report
Of users never scroll past the first page of search results. Well-written, optimized website content is essential for strong search engine visibility.
HubSpot
In recent years, more than half of global website traffic is generated from mobile devices. An outdated website that is not mobile-friendly can lose a significant portion of potential customers who prefer to access services on their smartphones.
Statistica
This could indicate that the website is not effectively attracting prospective customers from external sources, such as search engines or social media, resulting in low traffic and minimal quote requests.
With a significant portion of web traffic coming from mobile devices, a site that isn't optimized for smartphones can lead to poor user experience and missed opportunities.
Poor search engine optimization (SEO) can result in low visibility in search engines, making it difficult for potential clients to find your services.
An outdated website can undermine credibility, as it may appear untrustworthy or irrelevant compared to competitors with modern, up-to-date sites.
Regularly updating your site with fresh content can improve SEO, engage visitors, and demonstrate industry expertise, helping attract and retain clients.
A slow website can frustrate users, leading to high bounce rates, while a lack of insight into website activity prevents you from understanding how visitors use the site and how to make constant improvements.
HSM and LBA partner to craft engaging website experiences and content, helping insurance agencies reach the next level. Our collaboration leverages advanced digital marketing to enhance online presence and drive growth.
The first step in our process will be to conduct a business intake to fully understand your company’s goals, uncover your unique personality, and allow you to tell us your story.
Once we define your business objectives, target audience, technical requirements, in our intake meeting its time to select your website template and style.
HSM designs and develops the new, responsive website, integrating desired colors, branding, information, backend capabilities, and required functionality.
LBA will write informative and SEO-friendly copy, source media, integrate content into the CMS, and perform a quality assurance check before the site is pushed live by HSM.
Perform final pre-launch technical audit, optimize for SEO, configure analytics, and deploy the website. Once launched, HSM begins SiteCare package to address security needs and ensure smooth performance.
Implement a content marketing strategy, write monthly blogs, engage in social media, build out email campaigns, and continuously monitor and optimize the website’s performance.
We are here to help and answer any questions you might have about our program and packages. Let's connect!