Unleash the Full Potential of Your Business with a Strategic Content Marketing Strategy and a Modern Website

Showcase your agency’s services, expertise, and unique value proposition. A well-organized digital strategy can set your agency apart from competitors.

Enhance Customer Service

A website redesign can enhance customer service by offering quick links to important areas such as claims, resources, quotes, certificates, and more. An organized FAQ section and intuitive navigation can also help customers find information quickly, improving their experience.

A Foundation for Digital Marketing

Gone are the days when social media wasn’t an essential part of your business marketing plans. Modern agencies need to find customers across all digital channels, including LinkedIn, Facebook, Instagram, and more.

Showcase Your Offerings and Experience

Client retention is critical to your continued success. A robust email marketing program can showcase your experience and build trust but can also help you round accounts, write new business, and keep the lines of communication open.

Establish Trust and Credibility

Adding content to your site regularly can help you establish trust with potential customers, signaling reliability and expertise. Well written unique content can also signal to the search engines that you are the local agency they should feature when consumers ask questions.

Website Visitors Need a Web Experience in Order to Convert

%

Of website visitors will stop engaging if the design, layout, or content of a site is unattractive. A significant percentage of users judge the credibility of a business based on its website design.

 

Adobe

%

Of users will not return to a website if they have a poor user experience. Ensuring a seamless, user-friendly online experience is crucial to keep customers engaged and satisfied.

 

Gomez Report

%

Of users never scroll past the first page of search results. Well-written, optimized website content is essential for strong search engine visibility.

 

HubSpot

Over
%

In recent years, more than half of global website traffic is generated from mobile devices. An outdated website that is not mobile-friendly can lose a significant portion of potential customers who prefer to access services on their smartphones.

 

Statistica

Do Any of These Statements Sound Familiar?

Your Website Isn't Generating Quote Requests

This could indicate that the website is not effectively attracting prospective customers from external sources, such as search engines or social media, resulting in low traffic and minimal quote requests.

Your Site Doesn't Work Well on Smartphones

With a significant portion of web traffic coming from mobile devices, a site that isn't optimized for smartphones can lead to poor user experience and missed opportunities.

You Rarely Find Yourself in Local Search Results

Poor search engine optimization (SEO) can result in low visibility in search engines, making it difficult for potential clients to find your services.

Your Website Has Not Been Updated Since 2002

An outdated website can undermine credibility, as it may appear untrustworthy or irrelevant compared to competitors with modern, up-to-date sites.

You Aren't Regularly Publishing New Website Content Related to Your Offerings

Regularly updating your site with fresh content can improve SEO, engage visitors, and demonstrate industry expertise, helping attract and retain clients.

Your Website Is Slow and You Don't Know How Many Visitors You Receive

A slow website can frustrate users, leading to high bounce rates, while a lack of insight into website activity prevents you from understanding how visitors use the site and how to make constant improvements.

Introducing a Better Way

Your go-to partners for web, content, and more.

HSM and LBA partner to craft engaging website experiences and content, helping insurance agencies reach the next level. Our collaboration leverages advanced digital marketing to enhance online presence and drive growth.

Photo of original ISNE website homepage Photo of the ISNE homepage

Start With One of Our Customizable, Pre-Designed Styles

HSM designs and develops websites with a polished, professional look and feel, that aim to website visitors into phone calls, contact form submissions, and happy customers.

Next, Introduce Effective Website Content That Converts

Photo of LBA content on a laptop

The LBA team uses a data-driven approach to research, plan, and write content for your website that informs the search engines that you are the local insurance authority they can trust.

The Result: Your Colors, Your Branding, Your Personality. Optimized for Success and Built to Last.

Photo of the ISNE homepage

Then Just Maintain, Optimize, and Scale with Quality Content

Getting Started is Easy

Planning

The first step in our process will be to conduct a business intake to fully understand your company’s goals, uncover your unique personality, and allow you to tell us your story.

Select Your Template

Once we define your business objectives, target audience, technical requirements, in our intake meeting its time to select your website template and style.

Development

HSM designs and develops the new, responsive website, integrating desired colors, branding, information, backend capabilities, and required functionality.

Content Creation

LBA will write informative and SEO-friendly copy, source media, integrate content into the CMS, and perform a quality assurance check before the site is pushed live by HSM.

Launch & Maintain

Perform final pre-launch technical audit, optimize for SEO, configure analytics, and deploy the website. Once launched, HSM begins SiteCare package to address security needs and ensure smooth performance.

Ongoing Efforts

Implement a content marketing strategy, write monthly blogs, engage in social media, build out email campaigns, and continuously monitor and optimize the website’s performance.

Website Design & Development. One Price. Up to 8 Pages.

Website Design & Development

$7,500
  • Up to 8 Pages Included for Development (Content Writing Not Included)
  • Customization of Theme Framework
  • Optimization Across Desktop, Tablet, and Mobile
  • Powerful Content Management Capabilities Included
  • Scalable Page and Post Templates
  • Integration of Important Content, Documents, Resources
  • Google Analytics Integration
  • Assistance Provided with Going Live
  • Additional Pages Available Upon Request for $1,000 Per Page

Looking For Something More Unique? Get a Custom Quote.

Powerful Website Hosting, Maintenance & Support Made Easy

SiteCare Package

$330 / Month
  • Up to 2 Hours of Monthly Website Maintenance and Updates Included
  • Content Updates
  • Photo Updates
  • Structural / Design Updates
  • WordPress CMS Updates
  • WordPress Plugin Updates
  • Additional Website Related Support
  • High-Performance Website Hosting (WP Engine)
  • Managed Hosting by HSM Team
  • Selection & Configuration of Data Center, SSL Certificates, Redirects, Multiple Environments
  • Fine-Tuned for Speed, Performance, Security

SiteCare + Hosting

$430 / Month
  • Up to 2 Hours of Monthly Website Maintenance and Updates Included
  • Content Updates
  • Photo Updates
  • Structural / Design Updates
  • WordPress CMS Updates
  • WordPress Plugin Updates
  • Additional Website Related Support
  • High-Performance Website Hosting (WP Engine)
  • Managed Hosting by HSM Team
  • Selection & Configuration of Data Center, SSL Certificates, Redirects, Multiple Environments
  • Fine-Tuned for Speed, Performance, Security

LBA's Content Marketing Program

Social Media

Bronze

$675 / Month
  • 2 Posts Per Week Across 2 Channels
  • Choose From: Facebook, LinkedIn, Instagram
  • Full Optimization of All Social Profiles

Silver

$950 / Month
  • 3 Posts Per Week Across 2 Channels
  • Choose From: Facebook, LinkedIn, Instagram
  • Full Optimization of All Social Profiles

Gold

$1,375 / Month
  • 3 Posts Per Week Across 3 Channels
  • Includes: Facebook, LinkedIn, Instagram
  • Full Optimization of All Social Profiles

Blog Content

Silver

$675 / Month
  • 1 Page of Content Per Month
  • Keyword Research
  • SEO Tag Usage
  • Image Selection
  • Coordination with Website Developer to Traffic the Content and Q&A Pages

Gold

$1,200 / Month
  • 2 Pages of Content Per Month
  • Keyword Research
  • SEO Tag Usage
  • Image Selection
  • Coordination with Website Developer to Traffic the Content and Q&A Pages

Email Marketing

Bronze

$500 / Month
  • 1 Monthly Email
  • Using Your Existing Platform
  • List Management
  • Newsletter
  • Account Rounding
  • Renewal Reminders
  • Holiday Closing Messages
  • Surveys

Silver

$975 / Month
  • 1 Monthly Email
  • Using Your Existing Platform
  • List Management
  • Newsletter
  • Account Rounding
  • Renewal Reminders
  • Holiday Closing Messages
  • Surveys

Gold

$1,500 / Month
  • Full Marketing Automation Strategy
  • Unlimited Emails
  • Custom Platform Selection
  • List Management
  • Newsletter
  • Account Rounding
  • Renewal Reminders
  • Holiday Closing Messages
  • Surveys

Website Content Creation

Bronze

$3,600
  • 3 Pages of Content
  • Keyword Research
  • SEO Tag Usage
  • Image Selection
  • Coordination with Website Developer to Traffic the Content and Q&A Pages

Silver

$5,500
  • 5 Pages of Content
  • Keyword Research
  • SEO Tag Usage
  • Image Selection
  • Coordination with Website Developer to Traffic the Content and Q&A Pages

Gold

$10,000
  • 10 Pages of Content
  • Keyword Research
  • SEO Tag Usage
  • Image Selection
  • Coordination with Website Developer to Traffic the Content and Q&A Pages

Ready to Learn More? Let's Get Started!

We are here to help and answer any questions you might have about our program and packages. Let's connect!